Your website is your company’s hardest working employee. Or it should be.
While we mere humans need time off to eat, sleep, or watch Outlander, our websites click along 24 hours a day, 7 days a week. If we use them correctly, our sites bring in new readers and clients with helpful blog posts. They gather new subscribers with enticing opt-in offers. They build our social media following with curated content and strategically-placed social media icons.
This is what happens when we put smart, helpful content out into the world. But it can be hard to know where to start or how to make online life work for our specific industry!
With that in mind, I’ve rounded up a few of my favorite websites that show us how people in any industry can make the internet work for them. If you see someone here who’s working in your industry, approach their online space with a keen, investigative eye. What are they blogging about? How often are they posting? Which social media platforms are they using and how are they using them?
Industry: Author
Who: Gretchen Rubin
What she does: Sells all her books, shares tips and quizzes that relate to her books, shares resources for people who want to start a book club around her books, publishes blog posts several times a week.
Industry: Finance
Who: Brittney Castro
What she does: Runs in-person workshops, posts short, helpful videos about budgeting, investing, and financial planning. Brittney also offers an online finance course and posts very regularly on her Facebook and Twitter accounts.
Industry: Academia
Who: Nicola Twilley
What she does: Writes long-form, intellectual blog posts that tie into her research in edible geography, hosts the Gastropub podcast, drives traffic and interest towards her social media accounts and her Food Print project.
Industry: Speaking
Who: Alexa Fischer
What she does: Posts weekly videos on topics that relate to speaking, marketing, and communication, runs several online courses, guest posts on high-traffic websites, and entices people to sign up for her mailing list with a free public speaking course.
Industry: Author, Blogger, Speaker + Advocate for Moms (and other Humans)
Who: Glennon Doyle
What she does: Writes, blogs, and speaks (in her unique, funny, and clever voice) about being a mom and wife (and human being). Helps people see how they can overcome life’s challenges one kairos moment at a time, champions worthy causes, her own non-profit, and encourages others on life matters big and small regularly through her blog and social media.
Industry: Leadership Consultant
Who: Susan Drumm
What she does: Blogs regularly about how to build a great team, gathers emails through a clever opt-in, sells info products and membership to a mastermind course.
Industry: Gifts + Physical products
Who: Mei Pak
What she does: Blogs regularly about fun, lifestyle topics that tie into her products, posts regularly to her huge Facebook and Instagram following, maintains Pinterest boards that tie into her product offerings, entices people to join her email list with ‘secret sales,’ and sells an ebook that teaches fellow crafters how to make more money online.
Of course, the creative entrepreneurs I linked to are all-stars in their fields and they’re frequently supported by a small staff, so don’t get discouraged if you can’t find the time to do everything they’re doing right away. But take a look through their online spaces and be inspired; there are so many ways you can make your life a bit easier and make your website work a bit harder. Start small and build from there…before you’ll know it, you’ll have increased your resources and ability to hire some help if you want to do more. Let these examples inspire you and have fun planning a strategy that will help your website become your best employee!
In the comments, I’d love to hear: what’s one change you can make so your website will work harder for you?
P.S. How to work Smarter (not Harder) Online…
Hey there! Thanks for stopping by! I’d love to connect, so drop me a line here or shoot me an email at norma [at] connectinteractivellc [dot] com. If you like what you’re reading, be sure and subscribe or sign-up just below for email updates so you don’t miss a thing!
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